Men x Animals · A pop-up store campaign
Men x Animals · Pop-up store
Everyone has an animal.
The brief
A campaign for a pop-up store that stops people walking past.
The approach
A pop-up has seconds to catch someone. Pairing each face with an animal turns clothes into character, and people remember characters.
Deliverables
Film · Campaign stills
Role
Creative Direction · Art Direction · Edit
Golden Mirage