Golden Mirage · Linen in the desert heat
Golden Mirage · Linen clothing brand
Linen is made for heat. So we went where the heat is.
The brief
A campaign for a linen clothing brand.
The approach
Linen promises comfort in heat. I took it to the desert at golden hour, because the setting proves what the fabric claims.
Deliverables
22s film · Stills
Role
Creative Direction · Art Direction · Edit
adidas