Lexus · At home in Qatar
Lexus · Lexus
Calm power needs calm framing.
The brief
Film and stills placing Lexus in Qatar's architecture and landscape.
The approach
Lexus doesn't need to shout. I framed it among arches, skylines and water, because calm, precise images say luxury better than speed.
Deliverables
25s film · Stills
Role
Creative Direction · Art Direction · Edit
Denza B8