Denza B8 · Planned like a real shoot

Denza B8 · Denza

Luxury that doesn't need roads.

The brief

A film presenting the Denza B8 as a premium off-roader.

The approach

Consistency is the hardest part of this kind of film. I planned every shot in 3D first, because a real previs keeps the car identical in every frame.

Deliverables

Commercial film · Previs

Role

Creative Direction · Previs · Edit